Goods & Services
Class 9:
Printed publications in electronically readable form; directories and publications including magazines downloaded in electronic form from the internet; Data recorded electronically from the internet and from mobile smart phone devices relating to information searches including but not limited to information on all areas of consumer lifestyle, regional information, business and directory listed businesses; Electronic cards containing information including commercial information; membership cards, loyalty rewards cards and financial transaction cards (encoded or magnetic); Plastic cards containing machine-readable information; computer programs for commercial transactions; encoded cards for use in commercial and point of sale transactions; Mobile smart phone device software applications used for information searches and business search directories as well as for producing encoded information for data carrying, identification, accreditation and for loyalty programs and commercial, point of sale transactions; Computer programs for use as searching directories; computer discs containing business documentation; computer software for business purposes
Class 16:
Advertising publications; informative printed publications containing all areas of lifestyle, business and regional information; magazines; printed publications for advertising businesses including business directories; data recorded in paper form from the Internet; printed business promotional materials; business cards; Cards made of plastic (other than encoded or magnetic) including consumer member loyalty reward cards, cash back cards, discount cards, cards used in commercial transactions; cards embossed or printed with security features for authentication purposes; and cards used as data carriers
Class 35:
Advertising; advertising consultancy; compilation of advertisements for others; Business promotion services; general business consultancy; business advisory services; Marketing of information to consumers on life enhancement, lifestyle, and personal development as well as reference information on local regions including but not limited to: travel, tourism, the environment, history, literature, the arts, fashion, food, sport, fitness, leisure, wealth creation, real estate, finance, education, general technology, health and safety both offline and online including via smart phone applications; Compilation, provision and promotion of business directories and magazines via the internet and via smart phone applications as well as through physical publications; Promotion and marketing of businesses, including recommended businesses, selected businesses and business award winners; Provision, management and promotion of business selection processes, business awards, business events as well as competitions with prize draws for advertising and promotional purposes; Word of mouth advertising and recommendation marketing; Including but not limited to the promotion and marketing of local businesses and of filtered choices of trusted businesses; Also including the promotion of business ethics, integrity and high business standards; Provision and management of advertising promotional services including printed advertising, television, websites, online search optimization; still and video photography for advertising and promotional purposes; electronic mail campaigns and mobile marketing campaigns; Provision, management and promotion of customer loyalty programs including discount and cash back reward cards; promotional programs involving the use of smart phone applications and point of sale incentives; Provision, management and promotion of online search sites and mobile smart phone applications that enable consumers to conduct searches for directory listed businesses as well as for general information including but not limited to information relating to all areas of consumer lifestyle, personal and financial development, life enhancement, local tourism and regional information; Provision, management and promotion of online websites including smart phone applications that enable community feedback and community participation in the provision of information relating to the services of directory listed business members as well as relating to consumer lifestyle and regional information; Searches relating to information on companies; Call centre services being the provision of information relating to the services of directory listed business members as well as relating to consumer lifestyle and regional information
