Trade Mark 2404397 | IP Australia

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Number: 2404397

Words: MARS
Status: registered: Registered/protected
Priority date: 11 Mar 2019 (Convention)
Classes: 35, 42
Kind: Fancy

Goods & Services

Class 35:: Promotional services and consultancy services to promote public awareness of, agriculture, environment, sustainability, social responsibility, human rights, health, well-being, nutrition, healthcare, pharmaceutical, natural science, earth science, medical and veterinary issues and initiatives; promotional services and consultancy services to promote public awareness of corporate practices and business solutions; providing information and consultancy services in relation to corporate practices and business solutions relating to social responsibility, environmental and sustainability issues and initiatives; providing information and consultancy services in relation to corporate practices and business solutions relating to environment, sustainability issues and initiatives; promotional services and consultancy services to promote public awareness of the need for adopting animals, responsible pet ownership and the proper care and treatment of pets; advertising, marketing and promotional services; providing consumer product information; commercial trading and consumer information services; commercial information and advice for consumers in the choice of products and services; providing product information for the purpose of assisting with the selection of goods and services in the fields of food, beverages, pet food, pet care products, pet products, healthcare products, hygiene products, grooming products, cleaning products, dietary products, nutritional products, medical products, pharmaceutical products, veterinary products, sanitary products, pest control products; providing product information for the purpose of assisting with the selection of goods and services in the fields of food and beverage processing and preparation machines and apparatus, dispensing machines, vending machines, scientific apparatus, educational and teaching apparatus, computer software and hardware, cooking and catering equipment, printed matter, stationery, household and kitchen utensils, apparel for animals; providing product information for the purpose of assisting with the selection of goods and services in the fields of clothing, footwear and headgear, games, toys, sporting equipment, agricultural products; providing of consultancy to veterinarians, breeders, and outlets retailing foodstuffs for animals, relating to the conduct of their business; veterinary practice business management

Class 42:: Science and technology services and research and design relating thereto; industrial analysis and research services; medical and pharmacological research; agricultural research; veterinary research; food research; pharmaceutical research; biochemistry consultancy; biology consultancy; engineering services; testing, authentication and quality control; scientific research and development; biological research, clinical research and medical research; veterinary laboratory services; medical laboratory services; providing scientific research information and results from an online searchable database; provision of information and data relating to medical and veterinary research and development; basic and clinical research in the field of natural products science and medicine; design and testing for new product development; development of diagnostic apparatus; product development consultation; research and development services; providing temporary use of non-downloadable software to enable sharing of multimedia content and comments among users; providing temporary use of online non-downloadable software for the access and transmission of information; providing temporary use of non-downloadable computer software for use in the creation and publication of online journals and blogs; computer services, namely, creating an online community for registered users to participate in discussions, share feedback, form virtual communities, and engage in social networking; platform as a service (PaaS); platform as a service (PaaS) featuring computer software platforms for voice command and recognition software and voice-enabled software applications; platform as a service (PaaS) featuring computer software platforms for personal assistant software; software as a service (SaaS) featuring computer software used for controlling stand-alone voice controlled information and personal assistant devices; software as a service (SaaS) featuring computer software for accessing, browsing, and searching online databases, audio, video and multimedia content; application service provider (ASP) services featuring software for controlling, integrating, operating, connecting, and managing voice controlled information devices, namely, cloud- connected and voice-controlled smart consumer electronic devices and electronic personal assistant devices; providing customised computer searching services, namely, searching and retrieving information at the user's specific request via the internet; providing software, non-downloadable, accessible over a global computer network, for managing computer applications; hosting an online service for analysing personal preferences and generating recommendations; interactive hosting services which allow users to publish and share their own content, photos, videos, text, data and images online; hosting online web facilities for conducting interactive discussions

Endorsements

Provisions of paragraph 44(3)(b) and/or Reg 4.15A(3)(b) applied.

Convention details

Date:

11 Mar 2019

Number:

18034225

Country:

EUROPEAN UNION INTELLECTUAL PROPERTY OFFICE (EUIPO)

Opposition details

No oppositions information available.

History and Publications

Date	Description
10 Jun 2026	IP Right Registered correspondence sent
10 Jun 2026	IP Right Registration Published	Trade mark details »
10 Jun 2026	Status change to Registered/Protected
01 Apr 2026	Application Accepted correspondence sent
01 Apr 2026	IP Right has been Examined
01 Apr 2026	IP Right Acceptance Published	Trade mark details »
01 Apr 2026	Status change to Accepted
01 Apr 2026	IP right goods and service classes updated	More
	Event description Class Count: 2 Class Numbers:35; 42 Previous details Class Count: 2 Class Numbers: 35; 42 New details Class Count: 2 Class Numbers: 35; 42
01 Apr 2026	IP Right Goods and Services Items updated	More
	Event description Class Number: 42 Previous details Class Number: 42 Class Items: Science and technology services and research and design relating thereto; industrial analysis and research services; natural science services; medical and pharmacological research; earth science services; agricultural research; veterinary research; food research; pharmaceutical research biochemistry consultancy; biology consultancy; environmental testing; engineering services; pharmaceutical research; testing, authentication and quality control; environmental consultancy; scientific research and development; scientific consultancy; biological research, clinical research and medical research; biochemistry consultancy; veterinary laboratory services; technological consultancy; medical laboratory services; providing scientific research information and results from an online searchable database; provision of information and data relating to medical and veterinary research and development; basic and clinical research in the field of natural products science and medicine; design and testing for new product development; development of diagnostic apparatus; product development consultation; research and development services; providing temporary use of non-downloadable software to enable sharing of multimedia content and comments among users; providing temporary use of online non-downloadable software for the access and transmission of information; providing temporary use of non-downloadable computer software for use in the creation and publication of online journals and blogs; providing information in the fields of environment, sustainability, natural science, earth science; computer services, namely, creating an online community for registered users to participate in discussions, share feedback, form virtual communities, and engage in social networking; platform as a service (PaaS); platform as a service (PaaS) featuring computer software platforms for voice command and recognition software and voice-enabled software applications; platform as a service (PaaS) featuring computer software platforms for personal assistant software; software as a service (SaaS) featuring computer software used for controlling stand-alone voice controlled information and personal assistant devices; software as a service (SaaS) featuring computer software for accessing, browsing, and searching online databases, audio, video and multimedia content; application service provider (ASP) services featuring software for controlling, integrating, operating, connecting, and managing voice controlled information devices, namely, cloud- connected and voice-controlled smart consumer electronic devices and electronic personal assistant devices; providing customised computer searching services, namely, searching and retrieving information at the user's specific request via the internet; providing software, non-downloadable, accessible over a global computer network, for managing computer applications; scientific or technological monitoring services; hosting an online service for analysing personal preferences and generating recommendations; interactive hosting services which allow users to publish and share their own content, photos, videos, text, data and images online; hosting online web facilities for conducting interactive discussions New details Class Number: 42 Class Items: Science and technology services and research and design relating thereto; industrial analysis and research services; medical and pharmacological research; agricultural research; veterinary research; food research; pharmaceutical research; biochemistry consultancy; biology consultancy; engineering services; testing, authentication and quality control; scientific research and development; biological research, clinical research and medical research; veterinary laboratory services; medical laboratory services; providing scientific research information and results from an online searchable database; provision of information and data relating to medical and veterinary research and development; basic and clinical research in the field of natural products science and medicine; design and testing for new product development; development of diagnostic apparatus; product development consultation; research and development services; providing temporary use of non-downloadable software to enable sharing of multimedia content and comments among users; providing temporary use of online non-downloadable software for the access and transmission of information; providing temporary use of non-downloadable computer software for use in the creation and publication of online journals and blogs; computer services, namely, creating an online community for registered users to participate in discussions, share feedback, form virtual communities, and engage in social networking; platform as a service (PaaS); platform as a service (PaaS) featuring computer software platforms for voice command and recognition software and voice-enabled software applications; platform as a service (PaaS) featuring computer software platforms for personal assistant software; software as a service (SaaS) featuring computer software used for controlling stand-alone voice controlled information and personal assistant devices; software as a service (SaaS) featuring computer software for accessing, browsing, and searching online databases, audio, video and multimedia content; application service provider (ASP) services featuring software for controlling, integrating, operating, connecting, and managing voice controlled information devices, namely, cloud- connected and voice-controlled smart consumer electronic devices and electronic personal assistant devices; providing customised computer searching services, namely, searching and retrieving information at the user's specific request via the internet; providing software, non-downloadable, accessible over a global computer network, for managing computer applications; hosting an online service for analysing personal preferences and generating recommendations; interactive hosting services which allow users to publish and share their own content, photos, videos, text, data and images online; hosting online web facilities for conducting interactive discussions
01 Apr 2026	IP Right Goods and Services Items updated	More
	Event description Class Number: 35 Previous details Class Number: 35 Class Items: Promotional services and consultancy services to promote public awareness of, agriculture, environment, sustainability, social responsibility, human rights, health, well-being, nutrition, healthcare, pharmaceutical, natural science, earth science, medical and veterinary issues and initiatives; promotional services and consultancy services to promote public awareness of corporate practices and business solutions; providing information and consultancy services in relation to corporate practices and business solutions relating to social responsibility, environmental and sustainability issues and initiatives; providing information and consultancy services in relation to corporate practices and business solutions relating to environment, sustainability issues and initiatives; promotional services and consultancy services to promote public awareness of the need for adopting animals, responsible pet ownership and the proper care and treatment of pets; advertising, marketing and promotional services; providing consumer product information; commercial trading and consumer information services; commercial information and advice for consumers in the choice of products and services; retail, wholesale and distributorship services, mail order retail services, online retail services, retail services via global computer networks and retail services via any electronic media in relation to food, beverages, pet food, pet care products, pet products, healthcare products, hygiene products, grooming products, cleaning products, dietary products, nutritional products, medical products, pharmaceutical products and information and consultancy services in relation to all the aforesaid; retail, wholesale and distributorship services, mail order retail services, online retail services, retail services via global computer networks and retail services via any electronic media in relation to veterinary products, sanitary products, pest control products, food and beverage processing and preparation machines and apparatus, dispensing machines, vending machines, scientific apparatus, educational and teaching apparatus and information and consultancy services in relation to all the aforesaid; retail, wholesale and distributorship services, mail order retail services, online retail services, retail services via global computer networks and retail services via any electronic media in relation to computer software and hardware, cooking and catering equipment, printed matter, stationery, household and kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys, sporting equipment, agricultural products and information and consultancy services in relation to all the aforesaid; providing product information for the purpose of assisting with the selection of goods and services in the fields of food, beverages, pet food, pet care products, pet products, healthcare products, hygiene products, grooming products, cleaning products, dietary products, nutritional products, medical products, pharmaceutical products, veterinary products, sanitary products, pest control products; providing product information for the purpose of assisting with the selection of goods and services in the fields of food and beverage processing and preparation machines and apparatus, dispensing machines, vending machines, scientific apparatus, educational and teaching apparatus, computer software and hardware, cooking and catering equipment, printed matter, stationery, household and kitchen utensils, apparel for animals; providing product information for the purpose of assisting with the selection of goods and services in the fields of clothing, footwear and headgear, games, toys, sporting equipment, agricultural products; providing of consultancy to veterinarians, breeders, and outlets retailing foodstuffs for animals, relating to the conduct of their business; veterinary practice business management New details Class Number: 35 Class Items: Promotional services and consultancy services to promote public awareness of, agriculture, environment, sustainability, social responsibility, human rights, health, well-being, nutrition, healthcare, pharmaceutical, natural science, earth science, medical and veterinary issues and initiatives; promotional services and consultancy services to promote public awareness of corporate practices and business solutions; providing information and consultancy services in relation to corporate practices and business solutions relating to social responsibility, environmental and sustainability issues and initiatives; providing information and consultancy services in relation to corporate practices and business solutions relating to environment, sustainability issues and initiatives; promotional services and consultancy services to promote public awareness of the need for adopting animals, responsible pet ownership and the proper care and treatment of pets; advertising, marketing and promotional services; providing consumer product information; commercial trading and consumer information services; commercial information and advice for consumers in the choice of products and services; providing product information for the purpose of assisting with the selection of goods and services in the fields of food, beverages, pet food, pet care products, pet products, healthcare products, hygiene products, grooming products, cleaning products, dietary products, nutritional products, medical products, pharmaceutical products, veterinary products, sanitary products, pest control products; providing product information for the purpose of assisting with the selection of goods and services in the fields of food and beverage processing and preparation machines and apparatus, dispensing machines, vending machines, scientific apparatus, educational and teaching apparatus, computer software and hardware, cooking and catering equipment, printed matter, stationery, household and kitchen utensils, apparel for animals; providing product information for the purpose of assisting with the selection of goods and services in the fields of clothing, footwear and headgear, games, toys, sporting equipment, agricultural products; providing of consultancy to veterinarians, breeders, and outlets retailing foodstuffs for animals, relating to the conduct of their business; veterinary practice business management
20 Mar 2026	Examination Response Received
26 Feb 2026	Adverse Report (Examination) correspondence sent
26 Feb 2026	IP right goods and service classes updated	More
	Event description Class Count: 2 Class Numbers:35; 42 Previous details Class Count: 2 Class Numbers: 35; 42 New details Class Count: 2 Class Numbers: 35; 42
26 Feb 2026	IP Right Goods and Services Items updated	More
	Event description Class Number: 42 Previous details Class Number: 42 Class Items: Science and technology services and research and design relating thereto; industrial analysis and research services; natural science services; earth science services; medical and pharmacological research; agricultural research; veterinary research; food research; environmental testing; pharmaceutical research; environmental consultancy; scientific consultancy; biochemistry consultancy; technological consultancy; biology consultancy; engineering services; testing, authentication and quality control; scientific research and development; biological research, clinical research and medical research; veterinary laboratory services; medical laboratory services; providing scientific research information and results from an online searchable database; provision of information and data relating to medical and veterinary research and development; basic and clinical research in the field of natural products science and medicine; providing information in the fields of environment, sustainability, natural science, earth science; design and testing for new product development; development of diagnostic apparatus; product development consultation; research and development services; providing temporary use of non-downloadable software to enable sharing of multimedia content and comments among users; providing temporary use of online non-downloadable software for the access and transmission of information; providing temporary use of non-downloadable computer software for use in the creation and publication of online journals and blogs; computer services, namely, creating an online community for registered users to participate in discussions, share feedback, form virtual communities, and engage in social networking; scientific or technological monitoring services; platform as a service (PaaS); platform as a service (PaaS) featuring computer software platforms for voice command and recognition software and voice-enabled software applications; platform as a service (PaaS) featuring computer software platforms for personal assistant software; software as a service (SaaS) featuring computer software used for controlling stand-alone voice controlled information and personal assistant devices; software as a service (SaaS) featuring computer software for accessing, browsing, and searching online databases, audio, video and multimedia content; application service provider (ASP) services featuring software for controlling, integrating, operating, connecting, and managing voice controlled information devices, namely, cloud- connected and voice-controlled smart consumer electronic devices and electronic personal assistant devices; providing customised computer searching services, namely, searching and retrieving information at the user's specific request via the internet; providing software, non-downloadable, accessible over a global computer network, for managing computer applications; hosting an online service for analysing personal preferences and generating recommendations; interactive hosting services which allow users to publish and share their own content, photos, videos, text, data and images online; hosting online web facilities for conducting interactive discussions New details Class Number: 42 Class Items: Science and technology services and research and design relating thereto; industrial analysis and research services; medical and pharmacological research; agricultural research; veterinary research; food research; pharmaceutical research biochemistry consultancy; biology consultancy; engineering services; testing, authentication and quality control; scientific research and development; biological research, clinical research and medical research; veterinary laboratory services; medical laboratory services; providing scientific research information and results from an online searchable database; provision of information and data relating to medical and veterinary research and development; basic and clinical research in the field of natural products science and medicine; design and testing for new product development; development of diagnostic apparatus; product development consultation; research and development services; providing temporary use of non-downloadable software to enable sharing of multimedia content and comments among users; providing temporary use of online non-downloadable software for the access and transmission of information; providing temporary use of non-downloadable computer software for use in the creation and publication of online journals and blogs; computer services, namely, creating an online community for registered users to participate in discussions, share feedback, form virtual communities, and engage in social networking; platform as a service (PaaS); platform as a service (PaaS) featuring computer software platforms for voice command and recognition software and voice-enabled software applications; platform as a service (PaaS) featuring computer software platforms for personal assistant software; software as a service (SaaS) featuring computer software used for controlling stand-alone voice controlled information and personal assistant devices; software as a service (SaaS) featuring computer software for accessing, browsing, and searching online databases, audio, video and multimedia content; application service provider (ASP) services featuring software for controlling, integrating, operating, connecting, and managing voice controlled information devices, namely, cloud- connected and voice-controlled smart consumer electronic devices and electronic personal assistant devices; providing customised computer searching services, namely, searching and retrieving information at the user's specific request via the internet; providing software, non-downloadable, accessible over a global computer network, for managing computer applications; hosting an online service for analysing personal preferences and generating recommendations; interactive hosting services which allow users to publish and share their own content, photos, videos, text, data and images online; hosting online web facilities for conducting interactive discussions
26 Feb 2026	IP Right has been Examined
18 Feb 2026	Extension of Time Granted correspondence sent
18 Feb 2026	Extension of Time Granted
16 Feb 2026	Adverse Issues Response Received
13 Feb 2026	Examination Response Received
11 Feb 2026	Adverse Report (Extension of Time) correspondence sent
05 Feb 2026	Extension of Time Requested
18 Nov 2025	Extension of Time Granted correspondence sent
18 Nov 2025	Extension of Time Granted
13 Nov 2025	Extension of Time Requested
15 Aug 2025	Extension of Time Granted correspondence sent
15 Aug 2025	Extension of Time Granted
13 Aug 2025	Extension of Time Requested
06 Feb 2025	Extension of Time Granted correspondence sent
06 Feb 2025	Extension of Time Granted
06 Feb 2025	Extension of Time Requested
16 Nov 2024	Acceptance Due Date Reminder correspondence sent
16 Nov 2023	Adverse Report (Examination) correspondence sent
16 Nov 2023	IP Right has been Examined
13 Nov 2023	Examination expedited
13 Nov 2023	Awaiting examination
13 Nov 2023	Word and image indexing completed
09 Nov 2023	IP Right Filed correspondence sent
09 Nov 2023	IP Right Filed Published	Trade mark details »
09 Nov 2023	Status change to Published
09 Nov 2023	Status change to Filed
09 Nov 2023	Minimum Filing Requirements Considered
09 Nov 2023	Application Received
09 Nov 2023	Status change to Received
09 Nov 2023	Trade mark representation updated

Dates

Renewal due: 10 Sep 2029
Registration advertised / published: 10 Jun 2026
Entered on Register: 10 Jun 2026
Acceptance advertised / published: 01 Apr 2026
Acceptance: 01 Apr 2026
Lodgement: 09 Nov 2023
Filing: 10 Sep 2019
Registered from: 10 Sep 2019
Divisional: 10 Sep 2019

Owner

Address for service

Divisional details

Date: 10 Sep 2019

Parent: 2036115

Children: 2627579

Indexing constituents

Word

MARS

Image