Trade Mark 2579343 | IP Australia

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Number: 2579343

IR number: 1871219

Words: GUIDELINE
Image description: ZIG-ZAG
Status: protected: Registered/protected
Priority date: 22 Aug 2024 (Filing)
Classes: 35, 42
Kind: Figurative

Goods & Services

Class 35:: Advertising, marketing and promotion services in the field of advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for advertising data, including Internet, streaming, mobile applications, smart TV, and over-the-top (OTT) Internet connected devices; advertising data analysis services, namely, media transaction cost assessment, media sales measurement, and market economic forecasting services for terrestrial broadcast advertising data including radio, local TV, national TV, and syndicated TV; advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for satellite broadcast advertising data including satellite TV, cable TV, and satellite radio; advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for outdoor advertising data including billboards, kiosks, street furniture, and other outdoor advertisements printed, digital or displayed out of-home; commercial information services, namely, providing marketing information for businesses to obtain future or historic advertising transaction data and audience demographic data by means of computerized reports; media market research services; advertising research services; market analysis services in the field of media buying measurement services; business data analysis, namely, analyzing and evaluating data obtained by conducting research surveys, polls, analyses and evaluations, and online or offline survey panels, and preparing business reports thereon; data collection for others or internal use, namely, collection and analysis of quality media transaction data for a network of media providers and advertising agencies for business purposes; preparation of business reports; cost analyses services.

Class 42:: Providing temporary use of on-line non-downloadable software for use in research and reporting services, namely, providing information technology for businesses to research, analyze, plan, and exchange advertising transaction data; providing temporary use of online nondownloadable software for providing marketing information for businesses to obtain advertising cost projections, media sales measurement and media ratings by means of computerized reports; providing temporary use of online nondownloadable software for use by media planners and advertisers to create marketing and advertising plans, analyze market data and access databases containing market advertising data.

Endorsements

The mark consists of a favicon of the representation of data, along a trend line, pointing upwards, four-fifths in cobalt blue and the final fifth in navy blue, followed by the text Guideline in navy blue.

The color(s) cobalt blue and navy blue is/are claimed as a feature of the mark.

Opposition details

No oppositions information available.

History and Publications

Date	Description
14 Jan 2026	International Registration in Australia Protected correspondence sent
13 Jan 2026	International Registration in Australia Protected correspondence sent
13 Jan 2026	IP Right Registration Published	Trade mark details »
13 Jan 2026	Status change to Registered/Protected
07 Nov 2025	Application Accepted correspondence sent
06 Nov 2025	Application Accepted correspondence sent
06 Nov 2025	IP Right has been Examined
06 Nov 2025	IP Right Acceptance Published	Trade mark details »
06 Nov 2025	Status change to Accepted
06 Nov 2025	IP right goods and service classes updated	More
	Event description Class Count: 2 Class Numbers:35; 42 Previous details Class Count: 2 Class Numbers: 35; 42 New details Class Count: 2 Class Numbers: 35; 42
06 Nov 2025	IP Right Goods and Services Items updated	More
	Event description Class Number: 35 Previous details Class Number: 35 Class Items: Advertising, marketing and promotion services in the field of advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for advertising data, including Internet, streaming, mobile applications, smart TV, and over-the-top (OTT) Internet connected devices; advertising data analysis services, namely, media transaction cost assessment, media sales measurement, and market economic forecasting services for terrestrial broadcast advertising data including radio, local TV, national TV, and syndicated TV (Term considered too vague by the International Bureau pursuant to Rule 13 (2) (b) of the Regulations); advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for satellite broadcast advertising data including satellite TV, cable TV, and satellite radio; advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for outdoor advertising data including billboards, kiosks, street furniture, and other outdoor advertisements printed, digital or displayed out of-home; commercial information services, namely, providing marketing information for businesses to obtain future or historic advertising transaction data and audience demographic data by means of computerized reports; media market research services; advertising research services; market analysis services in the field of media buying measurement services; business data analysis, namely, analyzing and evaluating data obtained by conducting research surveys, polls, analyses and evaluations, and online or offline survey panels, and preparing business reports thereon; data collection for others or internal use, namely, collection and analysis of quality media transaction data for a network of media providers and advertising agencies for business purposes; preparation of business reports; cost analyses services. New details Class Number: 35 Class Items: Advertising, marketing and promotion services in the field of advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for advertising data, including Internet, streaming, mobile applications, smart TV, and over-the-top (OTT) Internet connected devices; advertising data analysis services, namely, media transaction cost assessment, media sales measurement, and market economic forecasting services for terrestrial broadcast advertising data including radio, local TV, national TV, and syndicated TV; advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for satellite broadcast advertising data including satellite TV, cable TV, and satellite radio; advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for outdoor advertising data including billboards, kiosks, street furniture, and other outdoor advertisements printed, digital or displayed out of-home; commercial information services, namely, providing marketing information for businesses to obtain future or historic advertising transaction data and audience demographic data by means of computerized reports; media market research services; advertising research services; market analysis services in the field of media buying measurement services; business data analysis, namely, analyzing and evaluating data obtained by conducting research surveys, polls, analyses and evaluations, and online or offline survey panels, and preparing business reports thereon; data collection for others or internal use, namely, collection and analysis of quality media transaction data for a network of media providers and advertising agencies for business purposes; preparation of business reports; cost analyses services.
17 Sep 2025	Customer Amendment Made correspondence sent
16 Sep 2025	Amendment to Address for Service Requested
28 Aug 2025	Awaiting examination
28 Aug 2025	Word and image indexing completed
21 Aug 2025	IP Right Filed Published	Trade mark details »
21 Aug 2025	Status change to Published
21 Aug 2025	Status change to Filed
21 Aug 2025	Application Received
21 Aug 2025	IP right goods and service classes updated	More
	Event description Class Count: 2 Class Numbers:35; 42 Previous details Class Count: 0 Class Numbers: New details Class Count: 2 Class Numbers: 35; 42
21 Aug 2025	IP Right Goods and Services Items updated	More
	Event description Class Number: 35 Previous details New details Class Number: 35 Class Items: Advertising, marketing and promotion services in the field of advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for advertising data, including Internet, streaming, mobile applications, smart TV, and over-the-top (OTT) Internet connected devices; advertising data analysis services, namely, media transaction cost assessment, media sales measurement, and market economic forecasting services for terrestrial broadcast advertising data including radio, local TV, national TV, and syndicated TV (Term considered too vague by the International Bureau pursuant to Rule 13 (2) (b) of the Regulations); advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for satellite broadcast advertising data including satellite TV, cable TV, and satellite radio; advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for outdoor advertising data including billboards, kiosks, street furniture, and other outdoor advertisements printed, digital or displayed out of-home; commercial information services, namely, providing marketing information for businesses to obtain future or historic advertising transaction data and audience demographic data by means of computerized reports; media market research services; advertising research services; market analysis services in the field of media buying measurement services; business data analysis, namely, analyzing and evaluating data obtained by conducting research surveys, polls, analyses and evaluations, and online or offline survey panels, and preparing business reports thereon; data collection for others or internal use, namely, collection and analysis of quality media transaction data for a network of media providers and advertising agencies for business purposes; preparation of business reports; cost analyses services.
21 Aug 2025	IP Right Goods and Services Items updated	More
	Event description Class Number: 42 Previous details New details Class Number: 42 Class Items: Providing temporary use of on-line non-downloadable software for use in research and reporting services, namely, providing information technology for businesses to research, analyze, plan, and exchange advertising transaction data; providing temporary use of online nondownloadable software for providing marketing information for businesses to obtain advertising cost projections, media sales measurement and media ratings by means of computerized reports; providing temporary use of online nondownloadable software for use by media planners and advertisers to create marketing and advertising plans, analyze market data and access databases containing market advertising data.
21 Aug 2025	Status change to Received
21 Aug 2025	Trade mark representation updated

Dates

Renewal due: 22 Aug 2034
Registration advertised / published: 13 Jan 2026
Entered on Register: 13 Jan 2026
Acceptance advertised / published: 06 Nov 2025
Acceptance: 06 Nov 2025
IR notification: 21 Aug 2025
Filing: 22 Aug 2024
Registered from: 22 Aug 2024

Owner

Address for service

IR Contact

Indexing constituents

Word

GUIDELINE

Image

ZIG-ZAG

STRIPE

ANGLED

EXTENDED

WAVE,ELECTRONIC

GRAPH