Australian Trade Mark Search is the Australian Government’s trade mark search system.
Additional fields:
Trade mark 2595367
IR number
1881300
Words
POBEICE
Image
Image description
BULL,CARTOON,WINKING WEARS HAT & HOLDS ICECREAM; 4 CHINESE CHARACTERS
Status
protected: Registered/protected
Priority date
23 Apr 2025 (Convention)
Class
30
Kind
Figurative
Dates
Renewal due
20 May 2035
Registration advertised / published
13 Jan 2026
Entered on Register
13 Jan 2026
Acceptance advertised / published
06 Nov 2025
Acceptance
06 Nov 2025
IR notification
16 Oct 2025
Filing
20 May 2025
Registered from
20 May 2025
Owner
Address for service
Hunan Pobeice Enterprise Management Co., Ltd.
Room 201, Building B49, Jinke Yida Technology City, No. 77 South Section of Dongliu Road, Changsha Area 410131 China (Hunan) Pilot Free Trade Zone
CHINA
IR Contact
Beijing Long An (Wu Han) Law Firm
Room 902-903, Building 1, Wangjiawan Central Star, Hanyang Avenue, Hanyang District, Wuhan City Hubei Province
CHINA
Goods & Services
Class 30:
Coffee; coffee-based beverages; tea; tea-based beverages; sugar; waffles; powders for making ice cream; edible ices; frozen yogurt (confectionery ices); ice cream.
Endorsements
The mark consists of three elements: a design drawing of a cartoon character of a bull and the cartoon bull is above the cartoon bull character's English name POBEICE. The cartoon bull's Chinese name is below his English name POBEICE. There is no meaning to the English name (which is the English mark) of the cartoon character of bull and no meaning to the Chinese name (which is the Chinese mark) of the cartoon character bull. The Chinese mark is a Chinese transliteration of the English mark.
