Australian Trade Mark Search

Australian Trade Mark Search is the Australian Government’s trade mark search system.

Additional fields:

Trade mark 2609252

IR number 1890179
Words HERBIE
Image
Image description MONSTER,CARTOON,SMILING,WAVING
Status protected: Registered/protected
Priority date 30 Jan 2025 (Convention)
Classes 25, 28, 41
Kind Figurative
Dates
Renewal due 30 Jul 2035
Registration advertised / published 26 Feb 2026
Entered on Register 26 Feb 2026
Acceptance advertised / published 19 Dec 2025
Acceptance 19 Dec 2025
IR notification 04 Dec 2025
Filing 30 Jul 2025
Registered from 30 Jul 2025

Owner Address for service
Songs for Littles, LLC
Thomson Geer

IR Contact

Jeffrey Larson Holland & Hart LLP


Goods & Services
Class 25: Clothing, namely, shirts, long-sleeved t-shirts, sweatshirts, t-shirts, sweaters, skirts, dresses, pants, shorts, swimwear, sweatpants, hooded sweatshirts, jackets, and loungewear; footwear and headwear for babies and children; casual clothing, namely, leggings, loungewear, jackets, headwear; beach clothing, namely, swimwear; athletic clothing, namely, athletic tops, athletic bottoms, sweat suits, socks, hats and caps being headwear, headbands, athletic footwear; casual shirts, long-sleeved t-shirts, sweatshirts, t-shirts, sweaters, skirts, dresses, pants, shorts; underwear; sleepwear; socks; Halloween costumes; jumpers in the nature of coveralls for babies and children.
Class 28: Toys, games, and playthings, namely, plush toys, stuffed toys, puppets, character figures and toy animal figures, toy character figure and toy animal figure play sets, modeled plastic toy figurines, children's multiple activity toys, children's multiple activity toys featuring interactive activities and digital applications, collectible toy figures; wheeled toys, namely, children's toy bicycles other than for transport; ride-on toys; sit-on rides, namely, ride-on toys; children's educational toys for developing fine motor, gross motor, oral language, numbers, counting, colors and alphabet skills; bathtub toys; infant action crib toys; play mats containing infant toys; toys designed to be attached to cribs, car seats, and strollers; playground sandboxes for children and sand toys; nesting, stacking, and sorting toys for children; dolls and accessories therefor; dolls' clothing; playsets for dolls; fashion dolls; collectible dolls; toy imitation cosmetics; parlour games, puzzles in the nature of jigsaw puzzles, mosaic puzzles, and cube-type puzzles, role-playing games, card games, board games, interactive board games, action skill games, action target games, electronic hand-held games for use with external display screen or monitor and electronic action toys; novelty toy items in the nature of small toys and party favors in the form of small toys; novelty costume masks; carrying bags specially adapted for children's toy vehicles; ornaments for Christmas trees, except lights, candles and confectionery; swim floats for recreational use and inflatable toys for play purposes; toy jewelry being children's dress-up accessories; toy candy dispensers; children's multiple activity toys; infant toys; decorative toy mobiles and plush toys for children.
Class 41: Providing information in the fields of education and entertainment for children via a website; entertainment services in the nature of an ongoing television series in the field of musical singalong shows for children; entertainment services in the nature of an ongoing children's series featuring entertainment for children and early childhood development provided over a website; entertainment in the nature of an ongoing children's television show in the field of children's entertainment; entertainment in the nature of an ongoing children's show in the field of children's entertainment provided over a website; entertainment in the nature of an ongoing television show in the field of children's entertainment; entertainment services in the nature of an ongoing children's web multimedia program series featuring entertainment for children and early childhood development; entertainment services, namely, providing non-downloadable prerecorded music via a website; entertainment services, namely, providing non-downloadable prerecorded audio, visual, video, and multimedia content via a website; providing non-downloadable online electronic publications, namely, books and magazines featuring children's stories; entertainment services in the nature of ongoing television programs in the field of children's entertainment; entertainment services, namely, production of podcasts in the field of children's entertainment; entertainment services, namely, providing ongoing webisodes featuring children's entertainment via a global computer network; entertainment service in the nature of live theatrical performances; entertainment services in the nature of live meet and greet performances by costumed characters; entertainment services, namely, providing online computer games; entertainment services, namely, providing online electronic games; entertainment services, namely, providing temporary use of non-downloadable computer games; entertainment services, namely, providing online, non-downloadable virtual goods, namely, images, animation, and videos in the field of toys and children's entertainment, for use in online virtual environments created for entertainment purposes; providing online non-downloadable videos in the field of entertainment for children and early childhood development for entertainment purposes via a website; educational and entertainment services, namely, providing on-line interactive children's stories; providing online, non-downloadable digital images, short digital videos, music videos, audio files, short movies, ongoing television programs in the field of entertainment and early childhood development and education for children; presentation of live show performances; live music performances; simulated live musical performances by avatars in virtual worlds for entertainment purposes; multimedia publishing of books, magazines, journals, software, games, music, and electronic publications in the field of children's entertainment and early childhood development and education.

Endorsements

The mark consists of the upper body and head of a furry orange monster wearing a blue shirt with yellow trim and a yellow and brown banana design. The monster's left hand is raised, and the face features a red smiling mouth, a yellow nose, and blue, black, and white eyes. The literal element "HERBIE" appears in blue below the monster. All other instances of the color white in the mark represent background, outlining, shading and/or transparent areas and is not claimed as a feature of the mark.

The color(s) blue, orange, red, yellow, brown, black, and white is/are claimed as a feature of the mark.

A furry orange monster wearing a blue shirt with yellow trim and a yellow and brown banana design. The monster's face features a red smiling mouth, a yellow nose, and blue, black, and white eyes. The literal element "HERBIE" appears in blue. All other instances of the color white in the mark represent background, outlining, shading and/or transparent areas and is not claimed as a feature of the mark.


Convention details
Date 30 Jan 2025
Number 99024324
Country UNITED STATES OF AMERICA

Indexing constituents
Word Image