Australian Trade Mark Search

Australian Trade Mark Search is the Australian Government’s trade mark search system.

Additional fields:

Trade mark 2610842

Words SMART PLAY
Image
Image description DOT EMITS SONIC WAVES DIVIDES LTR A; DOTS AROUND WORD
Status registered: Registered/protected
Priority date 10 Dec 2025 (Filing)
Classes 9, 16, 25, 28, 41
Kind Figurative
Dates
Renewal due 10 Dec 2035
Registration advertised / published 20 Jul 2026
Entered on Register 20 Jul 2026
Acceptance advertised / published 11 May 2026
Acceptance 18 Feb 2026
Filing 10 Dec 2025
Registered from 10 Dec 2025

Owner Address for service
LEGO Holding A/S
Griffith Hack

Goods & Services
Class 9: Audio recordings; pre-recorded motion picture films; electronic publications, downloadable; computers; computer software, recorded; computer hardware; Communications apparatus; telecommunication apparatus; remote control apparatus; downloadable image files; Recorded content; Pre-recorded discs; Pre-recorded videos; Recorded computer game programs; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; Teaching apparatus and instruments; Audiovisual receivers; Audiovisual apparatus; Battery chargers; Batteries, electric; Computer network routers; Wireless transmitters; Audio- and video-receivers; Application software; Light-emitting diodes [LED]; Chips [integrated circuits]; Programmable controllers; Transformers [electricity]; Integrated circuits; Sensors; Switchboxes [electricity]; Terminals [electricity]; Connectors [electricity]; Electronic components; Electric power supply units; Electronic tags
Class 16: Paper; cardboard; printed matter; printed publications; stationery; materials for artists; plastic sheets, films and bags for wrapping and packaging; bags [envelopes, pouches] of paper or plastics, for packaging; wrapping paper; cardboard packaging; storage containers made of paper; instructional and teaching materials; note books; advent calendars; stickers [stationery]; pens [office requisites]; pencils; erasers; pen and pencil cases; calendars; gift wrapping paper; paper party decorations; greeting cards; desktop organizer; posters; pictures; trading cards, other than for games
Class 25: Clothing; footwear; headwear; masquerade costumes
Class 28: Games; Toys; playthings; hand-held units for playing electronic games; apparatus for electronic games adapted for use with an external display screen or monitor; electronic games; construction toys; ornaments for Christmas trees, except lights, candles and confectionery; masks [playthings]; trading card games; Plush toys; toy blocks for learning braille; Electronic toys
Class 41: Educational services; coaching [training]; entertainment services; cultural activities; providing information in the field of entertainment; providing information in the field of education; providing online electronic publications, not downloadable; providing online games; providing online videos, not downloadable; providing online music, not downloadable

Indexing constituents
Word Image