Goods & Services
Class 35:
Collecting, analysing and reporting on viewer engagement with recipe video content on publisher-owned digital properties for business purposes; collecting, processing and providing to retailers and supplier brands first-party consumer intent data derived from recipe video viewing sessions on publisher-owned digital properties, including ingredient engagement data, cooking method engagement data, geographic location data and click-through data, for commercial purposes; business information services, namely providing retailers and supplier brands with first-party intent data derived from recipe video viewing sessions on publisher-owned digital properties; market research services in the field of consumer food and grocery purchasing intent derived from recipe video viewing behaviour on publisher-owned digital properties; business analytics services, namely providing reports and statistical analysis to publishers, retailers and supplier brands in connection with recipe video content monetisation on publisher-owned digital properties; business management services in the nature of administering commercial supply arrangements between publishers, retailers and supplier brands in connection with recipe video content on publisher-owned digital properties, measured on a cost per minute viewed basis; business administration services, namely managing and coordinating revenue allocation between publishers, retailers and supplier brands in a three-sided commercial architecture based on recipe video content on publisher-owned digital properties; none of the foregoing services being provided in connection with social media platforms, broadcast television services, or general digital advertising networks.
Class 38:
Streaming of recipe video content via the internet on publisher-owned digital properties; electronic transmission of recipe video content to viewers on publisher-owned digital properties; electronic transmission of first-party viewer engagement data derived from recipe video content on publisher-owned digital properties, including ingredient engagement data, cooking method engagement data, geographic location data and click-through data, for commercial purposes; electronic transmission of campaign delivery data and commercial measurement data between publishers, retailers and supplier brands in connection with recipe video content on publisher-owned digital properties; none of the foregoing services being provided in connection with social media platforms or broadcast television services.
Class 41:
Provision of non-downloadable recipe video content via the internet on publisher-owned digital properties; providing an online video environment for the delivery of recipe video content created by publishers to viewers on publisher-owned digital properties; provision of non-downloadable recipe video content libraries on publisher-owned digital properties; providing online non-downloadable recipe video content in the field of food preparation, cooking methods and ingredient use; selecting, organising and presenting recipe video content on publisher-owned digital properties; provision of recipe video content on behalf of publishers via an embeddable online video environment on publisher-owned digital properties; none of the foregoing services being provided in connection with social media platforms, user-generated content platforms or broadcast television services.
Class 42:
Providing online non-downloadable software for the delivery, measurement and monetisation of recipe video content on publisher-owned digital properties; software as a service (SaaS) featuring software for collecting and processing first-party viewer engagement data from recipe video content on publisher-owned digital properties, including timestamp-level ingredient engagement data, cooking method engagement data, geographic location data and click-through data; software as a service (SaaS) featuring software for the analysis and reporting of viewer engagement with recipe video content on publisher-owned digital properties; software as a service (SaaS) featuring software for measuring viewer attention during recipe video content on publisher-owned digital properties on a cost per minute viewed basis; software as a service (SaaS) featuring software for campaign delivery, measurement and revenue allocation across publisher content libraries in connection with recipe video content, measured on a cost per minute viewed basis; providing online non-downloadable software for connecting publisher recipe video content libraries to retailer commercial supply arrangements on a cost per minute viewed basis; providing online non-downloadable software for collecting first-party viewer intent data from recipe video viewing sessions on publisher-owned digital properties for use within a closed commercial data ecosystem; providing an embeddable online video environment for deployment on publisher-owned digital properties for the delivery of recipe video content, incorporating timestamp-level viewer engagement data capture; none of the foregoing services being provided in connection with social media platforms, user-generated content platforms, general digital advertising technology, or open programmatic supply chains.
