Goods & Services
Class 35:
Campaign delivery services, namely the delivery and scheduling of supplier brand commercial campaigns across publisher recipe video content libraries on publisher-owned digital properties, measured on a cost per minute viewed basis; business analytics services, namely providing campaign performance reports and statistical analysis to retailers and supplier brands in connection with recipe video content on publisher-owned digital properties; collecting, analysing and reporting on campaign performance data derived from recipe video viewing sessions on publisher-owned digital properties for business purposes; business management services in the nature of administering and coordinating commercial supply arrangements between publishers, retailers and supplier brands in connection with recipe video content on publisher-owned digital properties; business administration services, namely managing revenue allocation between publishers, retailers and supplier brands in a three-sided commercial architecture based on recipe video content on publisher-owned digital properties, measured on a cost per minute viewed basis; market research services in the field of consumer food and grocery purchasing intent derived from recipe video campaign engagement on publisher-owned digital properties; none of the foregoing services being provided in connection with social media platforms, broadcast television services, general digital advertising networks, or open programmatic supply chains.
Class 38:
Electronic transmission of campaign delivery data, campaign measurement data and revenue allocation data between publishers, retailers and supplier brands in connection with recipe video content on publisher-owned digital properties; electronic transmission of commercial performance data derived from recipe video viewing sessions on publisher-owned digital properties for commercial purposes; none of the foregoing services being provided in connection with social media platforms or broadcast television services.
Class 42:
Software as a service (SaaS) featuring software for campaign delivery, scheduling and activation across publisher recipe video content libraries on publisher-owned digital properties, measured on a cost per minute viewed basis; software as a service (SaaS) featuring software for measuring viewer attention during recipe video content on publisher-owned digital properties on a cost per minute viewed basis for the purpose of campaign measurement and billing; software as a service (SaaS) featuring software for the analysis and reporting of campaign performance across recipe video content on publisher-owned digital properties; software as a service (SaaS) featuring software for calculating and allocating revenue between publishers, retailers and supplier brands in connection with recipe video content campaigns on publisher-owned digital properties; providing online non-downloadable software for connecting retailer commercial supply arrangements to publisher recipe video content libraries through a structured campaign delivery architecture on a cost per minute viewed basis; providing online non-downloadable software for collecting and processing campaign engagement data from recipe video viewing sessions on publisher-owned digital properties for use within a closed commercial data ecosystem; none of the foregoing services being provided in connection with social media platforms, user-generated content platforms, general digital advertising technology, or open programmatic supply chains.
