Australian Trade Mark Search

Australian Trade Mark Search is the Australian Government’s trade mark search system.

Australian Government IP Australia
Additional fields:

Trade mark 2657184

IR number 1919789
Words HYDRATION THAT WORKS
Image
Image description
Status protected: Registered/protected
Priority date 16 Jan 2026 (Convention)
Class 5
Kind Fancy
Dates
Renewal due 26 Mar 2036
Registration advertised / published 24 Aug 2026
Entered on Register 24 Aug 2026
Acceptance advertised / published 17 Jun 2026
Acceptance 15 Jun 2026
IR notification 28 May 2026
Filing 26 Mar 2026
Registered from 26 Mar 2026

Owner Address for service
Kent Consumer Brands Americas, LLC

IR Contact

Glenn S. Bacal Bacal Law Group, P.C.


Goods & Services
Class 5: Electrolyte drinks for medical purposes; electrolytes for medical use; powder used in the preparation of electrolyte drinks for medical purposes to treat dehydration and replenish electrolytes and to monitor consumption of calories and carbohydrates; electrolyte replacement solutions for medical purposes; nutritional and dietary supplements in liquid form; dietary supplement drinks.

Endorsements

The mark consists of the words "HYDRATION THAT WORKS" and the embedded phrase "AT WORK" with the "at work" portion of the mark in red lettering and the rest of the mark in black lettering.

The color(s) red and black is/are claimed as a feature of the mark.

The mark consists of the words "HYDRATION THAT WORKS" and the embedded phrase "AT WORK" with the "at work" portion of the mark in red lettering and the rest of the mark in black lettering.

Convention details
Date 16 Jan 2026
Number 99599564
Country UNITED STATES OF AMERICA

Indexing constituents
Word Image