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Address History and Publication details Endorsements as at 10 November 2018 Opposition details

Trade mark 2688482

IR number	1933373
Words	HI-CHEW
Image
Image description	WORDS BREAK OVAL ATOP 5 JAPANESE CHARACTERS
Status	protected: Registered/protected
Priority date	26 Nov 2025 (Convention)
Class	30
Kind	Figurative

Dates
Renewal due	25 May 2036
Registration advertised / published	09 Nov 2026
Entered on Register	09 Nov 2026
Acceptance advertised / published	01 Sep 2026
Acceptance	01 Sep 2026
IR notification	20 Aug 2026
Filing	25 May 2026
Registered from	25 May 2026

Owner	Address for service
Morinaga & Co., Ltd. 1-13-16 Shibaura, Minato-ku Tokyo 105-8309 JAPAN

IR Contact
MURAYAMA Yasuhiko c/o Shiga International Patent Office, GranTokyo South Tower, 1-9-2, Marunouchi, Chiyoda-ku Tokyo 100-6620 JAPAN

IR Contact

MURAYAMA Yasuhiko

Goods & Services

Class 30: Biscuits; cookies; crackers; wafers [food]; corn flakes; cereal preparations; cakes; pies; bread; doughnuts; puddings; pastries; confectionery; chocolate confectionery; chocolate; cocoa; cocoa-based beverages; coffee; tea; candy for food; caramels [candy]; chewing gum, not for medical purposes; cake mixes; syrup for food; snack foods made from wheat; snack foods made from potato flour; ice cream; sherbets [ices]; bolo [baked confectionery]; fermented glutinous rice; freeze-dried dishes with the main ingredient being rice; frozen confections; frozen dessert consisting of fruit and cream or cream substitutes; candies; gummy candies.

Endorsements	Blue, white, yellow, orange, red and purple.;The blue "HI-CHEW" and its Japanese notation lettering is rendered three-dimensionally with a white outline and a blue shadow, and the interior of the oval behind it transitions in a gradient from yellow to orange, red, and then purple from the lower left to the upper right. Blue, white, yellow, orange, red and purple. The blue "HI-CHEW" and its Japanese notation lettering is rendered three-dimensionally with a white outline and a blue shadow, and the interior of the oval behind it transitions in a gradient from yellow to orange, red, and then purple from the lower left to the upper right. The applicant has advised that the Japanese words/phrase ハイチュウ appearing in the trade mark may be transliterated as HAICHU

Endorsements

Blue, white, yellow, orange, red and purple.;The blue "HI-CHEW" and its Japanese notation lettering is rendered three-dimensionally with a white outline and a blue shadow, and the interior of the oval behind it transitions in a gradient from yellow to orange, red, and then purple from the lower left to the upper right.

Blue, white, yellow, orange, red and purple.

The blue "HI-CHEW" and its Japanese notation lettering is rendered three-dimensionally with a white outline and a blue shadow, and the interior of the oval behind it transitions in a gradient from yellow to orange, red, and then purple from the lower left to the upper right.

The applicant has advised that the Japanese words/phrase ハイチュウ appearing in the trade mark may be transliterated as HAICHU

Convention details
Date	26 Nov 2025
Number	2025-135766
Country	JAPAN

Indexing constituents

Word

HIGH

HICHEW

CHEW

Image

OVAL

OBLIQUE

ROUND

CHARACTER,JAPANESE+

CHARACTER,NON-ROMAN

FIVE

Australian Trade Mark Search

Trade mark 2688482

Goods & Services

Indexing constituents