Trade Mark 2639233 | IP Australia

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Number: 2639233

IR number: 1909139

Words: ZHIWEIGUAN
Image description: SQUARE,NOTCHED-CORNERS WITH CHINESE CHARACTERS
Status: protected: Registered/protected
Priority date: 13 Oct 2025 (Filing)
Classes: 29, 30
Kind: Figurative

SQUARE,NOTCHED-CORNERS WITH CHINESE CHARACTERS

Goods & Services

Class 29:: Corned beef; meat, processed; poultry, not live; ham; beef steaks; charcuterie; mutton slices; meat; meat extracts for culinary purposes; chicken feet for human consumption; duck feet for human consumption; sausages; chicken; chicken gizzards; dried duck meat; duck gizzards; seafood, processed; fish, processed; crustaceans, not live; shrimps, not live; fish, not live; fish-based foodstuffs; dried squids; seafood, canned; fruits, canned; meat, canned; vegetables, canned; fruit, preserved; fruit-based snack food; jams; crystallized fruits; soup pastes; vegetables, preserved; frozen prepared meals consisting principally of meat; marinated eggs; salted eggs; century eggs; eggs; milk; dairy products, other than ice cream, custard, or frozen yogurt; soya milk; oils for food; jellies for food, other than confectionery; nuts, prepared; dried truffles [edible fungi]; tofu-based snack food.

Class 30:: Gluten prepared as foodstuff; sugar; candies; confectionery; honey; coffee; tea; tea-based beverages; cereal-based snack food; moon cakes; rice cakes; pastries; biscuits; pies; mahua [fried dough twist]; freeze-dried dishes with the main ingredient being rice; tang yuan being glutinous rice balls; baozi; instant rice; spring rolls; shaomai; pancakes; zongzi [glutinous rice wrapped in bamboo leaves]; rice cake [steamed and leaf-wrapped]; jiaozi; wonton; wheat flour; cereal preparations; flour; noodles; noodle-based prepared meals; rice-based snack food; nurungji [scorched rice crust]; rice vermicelli [rice noodles]; lotus root starch; starch for food; ice cream; cooking salt; soya sauce; vinegar; relish [condiment]; sauces [condiments]; yeast; food flavorings, other than essential oils; meat tenderizers for culinary purposes; preparations for stiffening whipped cream; gluten additives for culinary purposes.

Endorsements

The mark consists of a stylized red square with rounded edges outlined in gold. Inside the square is a stylized Chinese character WEI in gold. Below the square design are three Chinese characters ZHI WEI GUAN in black stylized calligraphy. Beneath the Chinese characters appears the responding Pinyin ZHIWEIGUAN in black uppercase Latin letters.

Red, gold, black.

The Holder has advised that the Chinese character 味 appearing at the top of the trade mark may be transliterated as WEI.

The Holder has advised that the Chinese characters 知味觀 appearing in the middle of the trade mark may be transliterated as ZHI WEI GUAN.

Opposition details

No oppositions information available.

History and Publications

Date	Description
18 Aug 2026	International Registration in Australia Protected correspondence sent
17 Aug 2026	IP Right Registration Published	Trade mark details »
17 Aug 2026	Status change to Registered/Protected
10 Jun 2026	Application Accepted correspondence sent
09 Jun 2026	IP Right has been Examined
09 Jun 2026	IP Right Acceptance Published	Trade mark details »
09 Jun 2026	Status change to Accepted
09 Jun 2026	Indexing details updated
07 Apr 2026	Indexing details updated
26 Mar 2026	Awaiting examination
26 Mar 2026	Word and image indexing completed
26 Mar 2026	IP Right Filed Published	Trade mark details »
26 Mar 2026	Status change to Published
26 Mar 2026	Status change to Filed
26 Mar 2026	Application Received
26 Mar 2026	IP right goods and service classes updated	More
	Event description Class Count: 2 Class Numbers:29; 30 Previous details Class Count: 0 Class Numbers: New details Class Count: 2 Class Numbers: 29; 30
26 Mar 2026	IP Right Goods and Services Items updated	More
	Event description Class Number: 29 Previous details New details Class Number: 29 Class Items: Corned beef; meat, processed; poultry, not live; ham; beef steaks; charcuterie; mutton slices; meat; meat extracts for culinary purposes; chicken feet for human consumption; duck feet for human consumption; sausages; chicken; chicken gizzards; dried duck meat; duck gizzards; seafood, processed; fish, processed; crustaceans, not live; shrimps, not live; fish, not live; fish-based foodstuffs; dried squids; seafood, canned; fruits, canned; meat, canned; vegetables, canned; fruit, preserved; fruit-based snack food; jams; crystallized fruits; soup pastes; vegetables, preserved; frozen prepared meals consisting principally of meat; marinated eggs; salted eggs; century eggs; eggs; milk; dairy products, other than ice cream, custard, or frozen yogurt; soya milk; oils for food; jellies for food, other than confectionery; nuts, prepared; dried truffles [edible fungi]; tofu-based snack food.
26 Mar 2026	IP Right Goods and Services Items updated	More
	Event description Class Number: 30 Previous details New details Class Number: 30 Class Items: Gluten prepared as foodstuff; sugar; candies; confectionery; honey; coffee; tea; tea-based beverages; cereal-based snack food; moon cakes; rice cakes; pastries; biscuits; pies; mahua [fried dough twist]; freeze-dried dishes with the main ingredient being rice; tang yuan being glutinous rice balls; baozi; instant rice; spring rolls; shaomai; pancakes; zongzi [glutinous rice wrapped in bamboo leaves]; rice cake [steamed and leaf-wrapped]; jiaozi; wonton; wheat flour; cereal preparations; flour; noodles; noodle-based prepared meals; rice-based snack food; nurungji [scorched rice crust]; rice vermicelli [rice noodles]; lotus root starch; starch for food; ice cream; cooking salt; soya sauce; vinegar; relish [condiment]; sauces [condiments]; yeast; food flavorings, other than essential oils; meat tenderizers for culinary purposes; preparations for stiffening whipped cream; gluten additives for culinary purposes.
26 Mar 2026	Status change to Received
26 Mar 2026	Trade mark representation updated

Dates

Renewal due: 13 Oct 2035
Registration advertised / published: 17 Aug 2026
Entered on Register: 17 Aug 2026
Acceptance advertised / published: 09 Jun 2026
Acceptance: 09 Jun 2026
IR notification: 26 Mar 2026
Filing: 13 Oct 2025
Registered from: 13 Oct 2025

Owner

Address for service

IR Contact

Indexing constituents

Word

ZHIWEIGUAN

Transliteration

味 WEI

知 ZHI

观 GUAN

Image

SQUARE

FOUR-SIDED

TRIPLE

NOTCHED-CORNER+

CHARACTER,CHINESE

CHARACTER,NON-ROMAN

CHARACTER,CHINESE+

FOUR

THREE